When it comes to brand preferences of Team USA’s Facebook fans, they would opt for import cars, healthier restaurants, women’s clothing retailers and mostly familiar food brands.
The most-engaged Olympics branded social media content has one thing in common: they don’t mention the Olympics.
Social media has become the best way for brands to communicate with audiences, and quickly. It’s also the best way for those fans and followers to interact directly with brands.
The power of live video is best illustrated by these early incarnations of Facebook Live broadcasts. They’re not perfect and that’s the best part.
Villanova was crowned the 2016 NCAA Tournament champion on the court after defeating North Carolina on a three pointer at the buzzer Monday night. But what about the social media brand champion?
Health and beauty brands experienced a 47% year-over-year engagement increase in 2015, driven by cosmetics.
Oreo unlocked the secret to Instagram engagement in November with the top 11 consumer food and grocery posts by highlighting the holiday season.
In 2014, the CPG industry’s social activity grew by 34% compared to 2013 in the US, driven by a 186% and 191% growth on Twitter and Instagram, respectively. The average CPG brands received 17.3 million social media...