People.com leads the entertainment publishing category and two new titles, Us Weekly and TIME, enter the top 10
September 11, 2014 (New York, NY) – Shareablee Inc (http://www.shareablee.com), the leading social media benchmarking and audience engagement analysis firm, released today its monthly Social Media Publisher Ranking. The August ranking reveals audiences engaging with publishing properties on social media in the US, with a total volume of 359M actions generated on Facebook, 24M on Twitter and 151M on Instagram.
National Geographic led the top 10 ranking for the third consecutive month, drawing 49.4M engaged actions across Facebook, Twitter and Instagram. Of the top 10, The Huffington Post engaged the largest audience on Facebook (10.3M), followed closely by People.com (8.1M) and BuzzFeed (6.8M). Us Weekly and TIME entered the top 10 for the first time with 5.3M and 4.6M total actions, respectively.
“We are excited to see standards for audience measurement evolve in social, particularly as the publishing category continues to grow,” said Lisa Brewer, Director, Digital Audience Development for Time Inc.’s Entertainment, News and Sports Sites. “At PEOPLE, we pay close attention to our content strategy in real-time, and do our best to reward our highly engaged social audiences with more of the content they love. We’re thrilled to see our efforts reflected in the rankings while contributing to benchmarks that our industry can measure itself against.”
“Since the start of the year we’ve seen publishing significantly out-pace all other categories on Facebook, with audiences engaging, sharing and clicking more frequently than we’ve seen in previous years,” said Tania Yuki, founder and CEO of Shareablee. “With advertisers paying increased attention to native advertising and co-branded content partnerships in social media, it became very important to set clear benchmarks for the publishing industry to explain the value of these social audiences.”
The top performing publisher categories ranked by volume of social media actions on Facebook were:
1. Entertainment (62M)
a. People.com (8.8M)
b. BuzzFeed (7.6M)
c. Billboard (6.5M)
2. General News (31M)
a. The Huffington Post (12.3M)
b. TIME (3.7M)
c. The Guardian (1.6M)
3. Teen (19.4M)
a. J-14 Magazine (8M)
b. M Magazine (4.5M)
c. Seventeen Magazine (3.4M)
Fastest growing categories by volume of social media actions were:
1. Sports – 21.28%
Driven largely by Sports Illustrated’s growth of 57%.
2. Entertainment – 20.48%
Fastest growing properties for the category were Billboard, Star Magazine, and The Hollywood Reporter, which grew 192%, 168% and 140%, respectively.
3. General News – 7.65%
Fastest growing titles were Harper’s Magazine, The New Yorker and The Wall Street Journal with 154%, 92% and 59% growth, respectively.
The Shareablee Social Media Publisher Ranking is made available shortly after the beginning of the following month. To subscribe to Shareablee rankings, please visit http://www.shareablee.com/insights. Members of the press, please register at http://www.shareablee.com/press for advanced access.
About the Shareablee Social Media Publisher Ranking
TheShareablee Social Media Publisher Ranking provides advertisers with a data-driven assessment of publishers’ social media power. Shareablee’s rankings are designed to shed light on measuring what matters as the media ecosystem matures. To subscribe, please visit http://www.shareablee.com/insights.
About Shareablee Inc
Launched in 2013, Shareablee Inc (http://www.shareablee.com) is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn, YouTube and Pinterest.