The Shareablee Blog

Data-Driven Insights for Better Social Media

The Top 25 U.S. Brands of Q2 2016

by Jack Weinstein on Jul 7, 2016 6:16:47 PM

There’s a new top brand in social media.

The four most socially-engaged brands might not surprise you, but there are three new additions to our quarterly Top 25 U.S. brand rankings—including two that didn’t even exist a year ago.

Tastemade Sees Highest Growth; BuzzFeed's Tasty Tops FacebookSocial Video Engagement Sees 66 Percent Growth

Health and beauty brands experienced a 47% year-over-year engagement increase in 2015, driven by cosmetics.

While there are many new additions to our 2015 Top U.S. Brands on Social report compared with last year, one thing remained the same: the three top brands were unchanged from 2014.

One of the most interesting products to debut at the Consumer Electronics Show this week in Las Vegas isn’t quite ready to hit the market, but that didn’t stop audiences from engaging with content about it on social media.

With 2015 coming to a close, we wanted to share this year’s top social posts on Facebook, Twitter and Instagram.